Over the past 10 months while being based from New York City, we have been entangled with questions around what role advertising plays in our daily lives; What laws are in place around outdoor advertising? How is outdoor advertising used around and inside of schools? Who decides what can and cannot be advertised in public spaces? How/is outdoor advertising regulated? Through a series of artist interviews, hours of research, essay writing and physically observing out in the streets, we have been investigating possible answers to these questions, which provide the foundation of this exhibition series.
nowHERE x OROBOROUS will launch at a surprise venue in Brooklyn, New York mid August. The artworks, contributed by prolific artists from 10+ cities around the world, intend to engage in community dialogue about who gets access to public space. Specifically, this exhibition investigates the monopoly multinational corporations have over outdoor advertising, and how this effects public health.
nowHERE x OROBOROUS hopes to reimagine how we, as everyday citizens, could actively take ownership in the use, design and creation of our urban landscape.